Are you looking for a Website Redesign?
Perhaps your website is tired, looks outdated and needs some new life. Or you want to make a change, like moving your website over from Weebly or SquareSpace to a more flexible solution like WordPress.
People viewing your website will always appreciate better design elements but the art of design involves far more than aesthetics. You need to consider all of the implications of a redesign, and make sure you’re doing more than just making things look pretty. You need to make sure that your redesign serves your audience’s needs better than they were served before.
What Are You Trying to Accomplish?
If you’ve opted for a redesign, there’s probably a reason. Some things need to be improved upon, but what are the specifics? What do you want the new design to do better than the old design?
What Does Your Audience Want?
Your site is not for you — it’s for the people who use it. At the end of the day, their opinion matters more than yours ever could. It doesn’t matter if you think your site looks perfect and functions like a dream. If the people who use your site disagree with you, you’re alienating them. Make sure your design improvements are based around the desires of your audience.
How Will a Redesign Work With Your Content?
You need to be regularly providing valuable content. This is necessary not only for SEO purposes, but for maintaining your readership and/or customer base. Your design needs to complement your content. If you provide a helpful blog, you can’t bury your blog in the labyrinth of your design. Make sure your content will shine in its new setting.
Will Your Design Improve Conversions?
If you’re trying to get people to buy something from you, you need to make it as easy as possible. A great design will incorporate a clear call to action, with buttons that people will be eager to click. The key is finding the right balance between subtlety and aggressiveness. Viewers can be turned into customers because they’re actually eager to make a transaction with you.
What About Mobile Viewing?
People love the convenience of viewing your site from their phones and ipads. Make sure you have a plan for mobile optimization and that your new website is responsive.