Brain Hacks: Using Psychology in Web Design
We all perceive the world through our own individual filters, but there are some general rules for what draws our eyes to something. So what makes one design more appealing than another? How can we tap into a visitor’s brain and make them feel a certain way just by affecting what they see? Take a look at some common psychology tricks used in web design:
• Color is one of the most important elements you can use to evoke a certain emotion from a user.
• A picture is worth a thousand words may be a cliché but it is simply a true statement.
• Users feel more comfortable when browsing sites that feature organised patterns and hierarchy.
• Know your priority visitors. Who makes up the bulk of your visitors? Is it young millennials? Or well-off baby boomers?
Using psychology in designing your website is one of the easiest ways you can increase traffic on your site and boost conversion. If you follow these basic principles, you may be pleasantly surprised at the results.